WestJet

Christmas Miracle

The WestJet Christmas Miracle has grown into something of a holiday tradition—a yearly effort where we go all-out to create a little extra magic and spread some genuine joy across Canada.

While these "surprise and delight" moments look like pure holiday cheer on screen, they’re actually massive projects behind the scenes. We spend over six months carefully planning every detail, coordinating across the entire company to pull these stunts off. It takes a whole lot of work to make those moments of wonder happen, but seeing it all come together is what makes the holiday season so special for us.