Petro Canada

CareMakers Foundation

24 Hours of Care

“Eight million Canadians, that’s one in four, provide regular physical, emotional, social and financial support to ill, injured, disabled and aging loved ones even if they don’t identify as caregivers.

To help all Canadians understand the challenges that family caregivers face every day, we created an immersive national campaign called 24 Hours of Care. Through various media placements along with an interactive website, Canadians can explore a day in the life of 10 real life Canadian caregivers.

The website hosts a 24-hour documentary-style film that follows the 10 caregivers and their loved one throughout their day. You can easily navigate through the film at your own pace and get an unfiltered look at the life of a caregiver at any hour of the day. Select 1:00 am and you may see a mother awake and monitoring her child’s heartbeat. Skip ahead to 3:30 pm and you may see a man helping his elderly father.”