Destination Vancouver

Recouver in Vancouver

Modern life is heavy, and we all need an escape. This international campaign introduced 'Recouver'—a playful call to action for anyone feeling the weight of the world to find their breath of fresh air in Vancouver. Through four comedic vignettes, we follow four distinct characters on their journey to nature. Whether they are hilariously ill-equipped for the wilderness or just hilariously out of practice, each character’s clumsy, sincere attempt to rediscover themselves highlights the transformative nature of Vancouver.

With a massive logistical footprint of 54 locations over 15 days, we captured the city as the ultimate backdrop for personal reset.